Duck created a mobile game to help bust bathroom boredom and launch their new toilet bleach scents. But they needed a fun, PR-worthy campaign to take it further and get people in the UK talking.

WHAT WE DID: Over a Bank Holiday weekend, we turned the public toilets at Margate Main Sands into a potty playground. We created a series of playful, shareable moments, including comical photo ops, a branded grabber machine, surprise disco stalls, and plenty of free samples, transforming a normally frustrating queue into something worth talking about. We also partnered with two creators to showcase the takeover through satirical social content.

MY ROLE: Concept and on-the-ground execution of the mural from idea through to delivery. My concept was selected over other agencies and I even got to paint a mural as part of the makeover.